“We also plan to make amiibo compatible with other Wii U and Nintendo 3DS software from next year.”
☆ NintendObs Event – Nintendo’s 2014 Annual General Meeting of Shareholders.
Question:
In the section titled “Issues to be Addressed” (in the Notice of the 74th Annual General Meeting of Shareholders), you indicated that Nintendo would utilize its abundance of character IP more actively, providing its IP with more exposure in places other than video games, while achieving a certain level of profit from its licensing business. I would like you to explain in more detail about the utilization of character IP and the expected profit levels.
Answer:
Takeda:
Mr. Takahashi will answer your question on how Nintendo is going to utilize its character IP and make it contribute to the company’s profits.
Takahashi:
As for the utilization of character IP, one of our latest projects is “amiibo,” character figures with built-in NFC functionality that we are going to launch at the end of this calendar year. They will be compatible with “Super Smash Bros. for Wii U,” and we also plan to make them compatible with other Wii U and Nintendo 3DS software from next year.
I would rather not comment on the expected profit level because there are still various uncertainties that remain, and we are not able to estimate a concrete figure.
Takeda:
The first example of our active utilization of Nintendo’s character IP is going to be the character figures called “amiibo.” We named them “amiibo” after “ami,” a word that means “friend.” And, we can only say that the expected profit level from “amiibo” has not yet been determined.
— The 74th Annual General Meeting of Shareholders
Source: Nintendo JP.
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