“More specifically, we are currently developing an application for smart devices.”
☆ NintendObs Event – Nintendo’s 2014 Annual General Meeting of Shareholders.
Question:
As a fan of this company, I was reminded once again that Nintendo is, after all, a great company and still alive after seeing “Splatoon,” a new game announced at E3 that has been well-received by video game fans. The current stock price of Nintendo is, however, far from satisfactory, so I hope you will work hard to make an improvement. I would like Nintendo to maintain its solid business policy and not to turn to businesses such as the business of today’s social games, but I am concerned about the fact that young children today often use smartphones handed down from their family members to enjoy free games without additional payments. I do not think even Nintendo will be able to ignore iOS, Android or games playable on web browsers in the future. How much have you studied these factors, and how will you make use of them?
Answer:
Takahashi:
Please allow me to tell you about how we are responding to the advancement and penetration of smart devices. We have provided unique entertainment experiences using dedicated handheld devices and TV monitors at home in the field of video games. We will also actively utilize the smart devices that are now a part of people’s daily lives. More specifically, we are currently developing an application for smart devices. Through such an application, we would like to connect with many consumers around the world, including those who do not own Nintendo’s video game systems, and communicate the value of our entertainment offerings.
— The 74th Annual General Meeting of Shareholders
Source: Nintendo JP.
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