Nintendo FY3/2018: Management Policy

NintendObserver“The true value of entertainment lies in its uniqueness.” This fiscal year, Nintendo’s motto remains unchanged.


Nintendo FY3/2018



Basic Management Policy

Nintendo strives to create new forms of entertainment while maintaining a robust business structure. To expand our business, our highest emphasis is on providing users around the world with exciting forms of entertainment that they have never experienced before.


Targeted Management Index

It is essential for us to provide new and entertaining products and services consistently. In doing so, Nintendo aims to improve its corporate value by sustaining robust growth while increasing profitability. Because Nintendo deals with entertainment products and content that naturally hold many uncertainties in terms of research and development, we have not set any specific management index targets so that our corporate decision-making can stay flexible in this highly competitive industry.


Mid to Long-Term Corporate Business Strategy and Issues to Address

With the belief in our mission to put smiles on people’s faces around the world through products and services, Nintendo will focus on expanding the number of people who have access to Nintendo IP (intellectual properties) by offering products that everyone can enjoy, regardless of age, gender, or gaming experience.

In accordance with this basic strategy, we will drive continual growth for Nintendo by expanding the dedicated video game business and establishing the smart-device business. For our dedicated video game business, we plan to keep our distinctive software-driven hardware and software business at the core of our operations, while actively investing resources in our unique platform business. We plan to expand our smart-device business into one of our major pillars of revenue, and in doing so, strengthen the foundations of the business, generate synergy with our dedicated video game business, and maximize business for Nintendo as a whole.

Alongside our gaming business, we are also collaborating with our corporate partners to actively leverage Nintendo IP through theme park projects, film, and merchandising. Through these efforts, we hope to pursue every possible business opportunity and add value to our company by actively offering Nintendo IP in a variety of different ways so that not only current users of our video games but all consumers – including those who used to play our games but currently do not, and those who have never played our video games before – can experience Nintendo IP.

We will continue to flexibly transform ourselves by adapting to changing times while constantly valuing the spirit of originality based on the belief that “the true value of entertainment lies in its uniqueness” – and will endeavor to continue providing products and services that people will be surprised and delighted by.


Source: Nintendo JP.



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