Nintendo Q2 FY3/2016 Corporate Management Policy Briefing, Part 11: Smart Device Business & Conclusion

NintendObserverMaximizing Nintendo IP population, making profits from smart devices, creating synergy with dedicated game systems. 


Nintendo Q2 FY3/2016



Nintendo Q2 FY3/2016


Finally, please let me tell you again about the objective and policy of our smart device business.


Nintendo Q2 FY3/2016


We have three main objectives for our smart device business:

By using smart devices, Nintendo aims to maximize the population that has access to Nintendo IP.

Needless to say, our premise is to make profits from the smart device business itself.

We are aiming to create a synergetic effect on Nintendo’s game dedicated device business.

By achieving these three objectives, we will try to maximize the Nintendo businesses overall.


Nintendo Q2 FY3/2016


In principle, we have a policy on our smart device business that we will not exclude any of our IP as a candidate to be deployed and that any and all IP could potentially be used.

There is no change in our already-announced schedule that we will release approximately five titles by the end of March 2017.

Although we announced during the last Financial Briefing that we would release the first application by the end of this year, we have rescheduled it to be released in March 2016 with our aim to further improve the application and to optimize the overall smart device business.

As for the content of the smart device applications, we will offer Nintendo-like applications that take advantage of smart device platforms.

In principle, we will release each application globally, but the specific countries in which we will release each one will be determined in terms of each IP to be deployed.


In this way, Nintendo will be aiming at further “gaming population expansion” through utilization of our Nintendo IP, Nintendo Account, which connects all of the Nintendo experiences beyond platforms, My Nintendo, our new membership service, and applications for smart devices.


Nintendo Q2 FY3/2016


That is all for my presentation today.


— Tatsumi Kimishima, President of Nintendo
Source: Nintendo JP.



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