I hope the rewards are Super Sea Snails.
☆ NintendObs Weekly – Monday, July 27, 2015 – Sunday, August 2, 2015.
THIS JUST IN – With the August update, the level cap appears to be increasing from level 20 to 50! For level 20 onward, both points you earn from inking and points from winning a match will go toward raising your rank. Also, you’ll earn a bit of a reward for every 5th level you earn, so get ready to battle!
— Squid Research Lab
Source: Splatoon’s Tumblr.
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…
…Wanna play? Buy a Wii U.
And if you’ve already got yours, click on Splatoon for everything you need to know about the game. 😀