“Assignment of roles between the two companies will vary for each game title.”
☆ NintendObs Event – Nintendo and DeNA Q&A.
Question:
You said that the new membership service would be operated by Nintendo and be launched from around the fall of this year, but approximately when and in what form will the first game application be released for smart devices? And, which party will be primarily responsible?
Answer:
Satoru Iwata (Director and President Nintendo Co., Ltd.):
As to when and what kind of game titles we will release on smart devices, we would like to explain the details as soon as we are ready to announce each title. However, if we do not release any titles by the end of this calendar year, it might suggest that our alliance does not make sense in terms of speed, so please note that we will release some kind of software title by the end of this year.
Assignment of roles between the two companies will vary for each game title. When we determine that our brand name should be exposed for global marketing, it will be more likely that people will see the Nintendo brand name. But, aside from such public exposure, when it comes to actual role assignment and the responsible party, the two companies will discuss and determine what is appropriate for each title. (To Mr. Moriyasu) Do you have any supplemental comments?
Isao Moriyasu (President & CEO DeNA Co., Ltd.):
In terms of role division, each company will emphasize doing what it’s good at. In many cases, the front end will be handled by Nintendo, and we will work on back-end server side and service operation. But we will have to look at what type of IP games we are developing and then decide what roles each company should play. They will depend on the IP title itself.
Iwata:
I think many of you understand these technical terms, but to avoid any misunderstandings, when Mr. Moriyasu referred to the “front end” he meant the applications which run, and which people actually control, on smart devices. As Nintendo has a lot of know-how when it comes to the feel (of video games), having Nintendo take care of the “front end” will provide consumers with the most benefit. On the other hand, DeNA has accumulated vast experience in such fields as web services, servers and consumer behavioral analysis. DeNA also has a strong ability to swiftly analyze relevant data and determine how a service should be evolved in subsequent phases. Accordingly, these activities will be primarily handled by DeNA.
— Nintendo Co., Ltd.
DeNA Co., Ltd.
Business and Capital Alliance Announcement
Source: Nintendo JP.
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