“We have decided to release character figurines with built-in NFC functionality that are compatible with video games starting from this year-end sales season.”
☆ NintendObs Event – Nintendo FY3/2014 Presentation.
In the January Corporate Management Policy Briefing, I talked about our policy of actively utilizing character IP.
Since then, even more people than before with license and other associated business proposals using Nintendo character IP have contacted us.
We are not at a stage where we can share the specifics with you today, but we are seeing possibilities in licensing character IP in areas Nintendo has never worked before. I expect to be able to discuss some of the details before the end of this calendar year.
On the other hand, our management policy of actively utilizing character IP does not only mean expanding the licensing business.
Generally, a licensing business earns licensing fees from companies that take risks to do their business. Therefore, it is highly profitable, but the impact on sales and profits is limited compared to the company’s own business.
To establish new and growing areas through the active utilization of character IP, it is important for Nintendo to take risks ourselves and come up with interesting ways to use our character IP.
In other words, other than using character IP in Nintendo’s video game software, we need to start a new business that will someday become one of our core activities.
As Nintendo’s first step…
We have decided to release character figurines with built-in NFC functionality that are compatible with video games starting from this year-end sales season.
— Satoru Iwata, President of Nintendo
Source: Nintendo JP, Nintendo JP.
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