With the use of Nintendo Network IDs, download codes are bound to become progressively obsolete.
☆ NintendObs Event – Nintendo Q2 FY3/2015.
On the other hand, as for the U.S. market, we have started direct digital sales through nintendo.com, the homepage of our subsidiary, Nintendo of America.
Consumers who are interested in a game can visit the homepage for more information, and from there, they can purchase the game online or find a retailer that sells it.
Along with enhancing convenience, we are working on expanding the area of contact between consumers and digital content to make game purchases easier and more convenient. For example, other than access from PCs, We have made access from smart devices possible as well.
In this manner, we will work even more proactively on expanding digital distribution channels in a way that follows the marketability of each country, the market and business customs, and expand the area where consumers can come into contact with our products.
In addition, we are continuing our approach on enhancing convenience for consumers who have purchased the download version of a game.
Until now, consumers were required to turn on the game platform and enter the download code at Nintendo e-Shop to play the download version of a game purchased at an online shop, which created a usability issue. From now, by entering the Nintendo Network ID (NNID) and password at the time of purchase at an online shop, the game will be automatically downloaded through the SpotPass feature, without requiring consumers to enter the download code at Nintendo e-Shop on Wii U or Nintendo 3DS. This function makes possible, for example, purchasing a game at an online shop while being away from home, and enjoying the game soon after arriving home, without having to wait for the game to be downloaded, which would be completed by then.
This function is available at Rakuten Books and yodobashi.com starting today, and it will be available at other online shops, including Amazon, in future.
This automatic distribution system has also been implemented for digital sales at nintendo.com in the U.S, as introduced earlier. By clicking on the orange button and entering your NNID and password at the time of purchase, automatic distribution is made possible. Then, the game is automatically downloaded through the SpotPass feature after purchase, without requiring the consumer to enter the download code at the Nintendo e-Shop on the game platform.
— Satoru Iwata, President of Nintendo
Source: Nintendo JP.
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