“Nintendo will continue to look for new ways to pass on information to more consumers.”
☆ NintendObs Event – Nintendo’s 2014 Annual General Meeting of Shareholders.
Question:
I liked to read the “Iwata Asks” articles on the Nintendo website, which used to be updated occasionally. It makes sense that the interviews are not being updated these days since Mr. Iwata has a health problem, but I would like to know why it has been updated less often recently than in the past.
Answer:
Yamato:
We make use of our website as one of the means to give our products wide recognition. Nintendo will continue to publicize our information directly and uniquely. In addition, we have ideas for new attempts to let as many consumers as possible know about our products through various collaborations with distributors, developing partners and so on. Just as we conveyed information directly and broadly to people in various sectors from E3 the other day, Nintendo will continue to look for new ways to pass on information to more consumers. I believe we can propose various ways of communicating from now on as well.
Takeda:
Since your question derives from the health status of Mr. Iwata, I would like to add some comments about his current status. We appreciate that everyone is concerned about his health condition. Unfortunately, he had no choice but to miss this Annual General Meeting of Shareholders, but in fact we have already started to communicate via email to discuss, for example, business decisions. Since he announced his absence from the Annual General Meeting of Shareholders to our shareholders on June 24, we have received many sympathy messages from all over the world via social media and other means. This is all I can tell you right now, and I know that he himself very much appreciates everyone’s concern for his welfare. After Mr. Iwata comes back, I believe that we will be able to provide new “Iwata Asks” interview articles.
Miyamoto:
Thank you for reading “Iwata Asks.” Actually, Mr. Iwata’s physical condition has nothing to do with the reduced update frequency of these articles. Since over half a year ago, we have been discussing our methods of disseminating information to understand to what extent “Iwata Asks” has been able to deliver our information directly to our consumers. As a result, we came up with the idea that Nintendo should try to attract a more broad audience through a wider range of methods. That is the reason why Mr. Iwata has not been updating “Iwata Asks” as frequently. As Mr. Yamato said, we are aiming for broader communication with consumers in ways that are more diverse from now on.
— The 74th Annual General Meeting of Shareholders
Source: Nintendo JP.
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