Nintendo FY3/2015 Financial Results Briefing, Part 11: “Integrated Membership Service”

NintendObserver“We will offer advantages to consumers who use one ID across multiple devices.”

 

☆ NintendObs Event – Nintendo FY3/2015.

Nintendo FY3/2015

 

 

Nintendo FY3/2015

 

When we announced our business alliance with DeNA, we announced an “integrated membership service,” with the mission of establishing a bridge between smart devices and dedicated game systems. The membership service will encompass multiple devices such as our existing Nintendo 3DS, Wii U, the dedicated game system NX, which is currently under development, smart devices and PCs.

 

Nintendo FY3/2015

 

While we will announce the details of this integrated membership service at a later date, I can share with you at a high level the idea is that the consumer can access multiple devices using one common ID.

For us to be able to bridge the gap between smart devices and dedicated game systems, we will offer advantages to consumers who use one ID across multiple devices.

So far, the members input their Club Nintendo ID to use the services. With this new service, our members will be able to visit Nintendo’s website and log in with one ID, and they will receive various services including the ones based on their past purchases and gameplay records as well as services that will be an improved version of the current loyalty program.

With this new membership, we are planning to deploy services that will make playing Nintendo games with their game pals more fun regardless of which platform they are accessing.

 

— Satoru Iwata, President of Nintendo
Source: Nintendo JPNintendo JP.

 

 

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