Nintendo FY3/2015 Financial Results Briefing, Part 6: Mario Kart 8 and Smash for Wii U

NintendObserver“We are trying to motivate our consumers to continually play the games that they have purchased.”

 

☆ NintendObs Event – Nintendo FY3/2015.

Nintendo FY3/2015

 

 

Nintendo FY3/2015

 

Specifically, I believe it was significant that “Mario Kart 8” and “Super Smash Bros. for Wii U” were released in the same year and that we have been able to maintain users’ active use of these titles months after their respective releases.

 

Nintendo FY3/2015

 

We are trying to motivate our consumers to continually play the games that they have purchased and are placing emphasis on the ability to keep a high replay value even after time has passed since their release by adding new functionalities via software updates or by digitally offering new add-on content such as new characters and new courses. This is an important effort for maintaining the performance and momentum of evergreen titles and further extending their lifespan.

 

— Satoru Iwata, President of Nintendo
Source: Nintendo JP.

 

 

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