Nintendo’s core motto changed from a focus on “individuality” to a focus on “uniqueness.”
☆ NintendObs Event – Nintendo FY3/2016.
(1) Basic management policy
Nintendo strives to create new and unique forms of entertainment while maintaining a robust business structure. Nintendo places the highest emphasis on providing consumers with innovative entertainment that has never been experienced.
(2) Targeted management index
It is essential for us to provide new and entertaining products and services consistently. Upon accomplishing this, Nintendo aims to improve its corporate value by sustaining robust growth and increasing profit. Because Nintendo deals with entertainment products, which by nature hold many uncertainties in terms of their research & development, and operates in a market which involves intense competition, flexible business decisions are made without being constrained by any specific management index.
(3) Medium and long-term management strategy and challenges
With the belief in our mission to put smiles on people’s faces around the world through products and services, we have followed our basic strategy of expanding the gaming population by offering products that can be enjoyed by everyone regardless of age, gender or gaming experience. We now want to take this mission a step further by increasing the number of people who have access to Nintendo’s intellectual property (Nintendo IP).
We are actively offering Nintendo IP in a variety of different ways so that not only current players of our video games but all consumers – including those who used to play but currently do not and even those who have never played our video games before – will also come in contact with Nintendo IP.
For our dedicated video game platform business, Nintendo is currently developing a gaming platform codenamed “NX” which is a brand-new concept, and our unique software-led hardware-software integrated business will continue to constitute the core business for Nintendo. For the purpose of maximizing the population that interacts with Nintendo IP, we have entered into the smart device gaming business.
We will aim to create a synergetic effect between the smart device business and Nintendo’s dedicated game system business to maximize the Nintendo businesses overall by growing our smart device business so that it is profitable on its own while continuously strengthening our connection with our consumers by enhancing features of our new membership service called My Nintendo.
As for other initiatives to use Nintendo IP actively, we launched a new product called amiibo – Nintendo characters that come in figure or card form that work with our video games. They have been well received by many of our consumers. Furthermore, our endeavors will not be limited to video games. We are planning to offer new attractions at theme parks featuring Nintendo characters. We will also strive to further increase opportunities for consumers to come in contact with Nintendo characters in their daily lives, such as through visual content and merchandising in order to maximize the number of people who come in contact with Nintendo IP.
Nintendo will continue to be flexible and adaptable to the changing times while constantly valuing the spirit of originality based on the belief that the “true value of entertainment lies in its uniqueness” – and will continue to provide products and services that will surprise and delight our consumers.
— Nintendo Investor Relations
Source: Nintendo JP.
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