“We are trying to motivate our consumers to continually play the games that they have purchased.”
☆ NintendObs Event – Nintendo FY3/2015.
Specifically, I believe it was significant that “Mario Kart 8” and “Super Smash Bros. for Wii U” were released in the same year and that we have been able to maintain users’ active use of these titles months after their respective releases.
We are trying to motivate our consumers to continually play the games that they have purchased and are placing emphasis on the ability to keep a high replay value even after time has passed since their release by adding new functionalities via software updates or by digitally offering new add-on content such as new characters and new courses. This is an important effort for maintaining the performance and momentum of evergreen titles and further extending their lifespan.
— Satoru Iwata, President of Nintendo
Source: Nintendo JP.
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