“Releasing applications for non-Nintendo platforms is one challenge for us, and we will try all kinds of things as we continue this challenge.”
☆ NintendObs Event – Nintendo’s 2016 Annual General Meeting of Shareholders.
Question:
Nintendo’s first application developed for smart devices was Miitomo. To the extent that you can, please share what you’ve learned from providing an application for other companies’ platforms and the response you have received so far.
Answer:
Kimishima:
Miitomo has been downloaded more than 10 million times (by unique users) since it was made available for download this March, and the number of downloads continues to grow. We plan to expand the number of countries where it is available, which should further increase the number of downloads. We are focused on the retention rate, which is how many users continue to play Miitomo. Miitomo represents our first attempt in the field of smart device applications. The communication style of the app is also a new challenge for Nintendo, as this is not just direct one-way communication, but rather communication through Mii characters. There are some points that we need to improve in these areas. Looking at future application development, I mentioned that we are planning to release around five titles (including Miitomo) by the end of next March. Of these, two titles (Fire Emblem and Animal Crossing) have already been announced. In future support for smart devices, if we have a good plan, we will make active use of any of our Nintendo IP without restriction.
In terms of what we have learned, we are still in the process of learning as we have only just started the smart device business a short while ago. We plan to deepen our analysis of the overall smart device business and continue this conversation in some form in the future. Mr. Takahashi is in charge of development and will add his comments.
Takahashi:
What stands out most for us in terms of the response we have gotten from releasing an application on non-Nintendo platforms is the opportunity for people around the world who do not have access to Nintendo platforms to experience Nintendo’s Mii characters with Miitomo. The different responses of various age groups in each country have also been very interesting to learn about. Releasing applications for non-Nintendo platforms is one challenge for us, and we will try all kinds of things as we continue this challenge.
— The 76th Annual General Meeting of Shareholders
Source: Nintendo JP.
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