“We believe that we can make products that are even more unique based on consumer feedback.”
☆ NintendObs Event – Nintendo’s 2016 Annual General Meeting of Shareholders.
Question:
I was a fan of the late President Hiroshi Yamauchi, who forcefully spoke of being genuine or fake as the most important thing in making things and products. So from this, I think Nintendo values uniqueness and making things that are different from other companies. I remember Mr. Yamauchi talking about how Nintendo did not depend on the strengths of others, but did things using its own strengths. Will there not be side effects from the partnership with DeNA?
Answer:
Kimishima:
First, please understand that the need to continue making unique products that are different from other companies’ is firmly embedded in our management approach, and this will continue to be of utmost importance. In addition, I would like to extend my appreciation to you for remembering the words of Mr. Yamauchi.
Regardless of our partnership with DeNA, there is no question that we must undertake the important task of creating new things. Meanwhile, DeNA does have very good technology and experience when it comes to analyzing how to get things to consumers and how to understand consumer reactions after delivery. We believe that we can make products that are even more unique based on consumer feedback. As such, I’d like to be clear that we are confident that our current business partnership with DeNA will move us in a positive direction, not a negative one, in terms of making unique products.
— The 76th Annual General Meeting of Shareholders
Source: Nintendo JP.
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