“Our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season.”
☆ NintendObs Event – Nintendo FY3/2016 Q&A.
Question:
Though enriching software has been given as a reason for launching NX in March 2017, when thinking about how long it takes to develop software, there would not be any real objections to missing the year-end sales. I recall that at a past Corporate Management Policy Briefing, when the Nintendo GameCube launch was set for September, former President Yamauchi said that it is extremely important not to miss the year-end sales, and I think that former President Iwata also said that it was a big problem when the Nintendo 3DS launched in February and missed the Christmas sales. Since you took over, Mr. Kimishima, both Miitomo and now NX will miss the year-end, which gives the impression that Nintendo’s way of thinking about the future has changed quite a bit. So why will NX launch in March? Has Nintendo’s approach changed?
Answer:
Kimishima:
There has been no change in our way of thinking about launch times. We believe that when launching hardware, the amount of quality software for consumers to play that is available at launch is important, and that we ought to determine our launch dates based on this. The fact that consumers spend more money in the holiday season may be a big factor in why launching then is a good way to start. However, our hardware and software business structure does not end in that year. We want consumers to continue to play this game system for many years, so we believe that in the beginning it is most important to make sure that everything is in order at launch. In that sense, our approach is that we should wait until we can provide a fully realized experience rather than rushing to launch in the holiday season, and this approach has not changed.
— Financial Results Briefing for Fiscal Year Ended March 2016
Source: Nintendo JP.
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