First theme is health as Nintendo reveals their first QOL endeavor…
☆ NintendObs Event – Nintendo Q2 FY3/2015.
During our Corporate Management Policy Briefing in January this year, I said that we were aiming to redefine our interpretation of entertainment. I explained that Nintendo was aiming to broaden the scope of its business fields by redefining entertainment as something that “improves people’s QOL or Quality of Life in enjoyable ways.”
Today, I would like to spend some time to explain a little more about the QOL business that Nintendo will deploy. In January, I stated that the first theme of our QOL business would be “health.” Now, I would like to explain which aspect of health Nintendo’s project will focus on. I will also elaborate on my previous remark that it would be “non-wearable.”
The health-related theme that Nintendo will first deal with in our QOL business is:
— Satoru Iwata, President of Nintendo
Source: Nintendo JP.
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