This Jellyfish gentleman goes by the name Jelfonzo, and he runs Ye Olde Cloth Shoppe. And check out his origin story: one day he just split off of Jelonzo in Inkopolis Plaza, and there he was! I think that makes him Jelonzo’s son? He apparently learned to speak Inkling from an ancient text of some sort, so his speech sounds a bit outdated (to say the least). But don’t let that fool you. When it comes to fashion, this dapper dude is always up on the hottest trends.
— Squid Research Lab
Source: Splatoon’s Tumblr.
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