The Nintendoom Industry

 

 

The Gaming Media and the Wii U E3 “Confusion” Myth
by snesfreak at 
DoomedSince1889.com

In 2011 before the Wii U was unveiled, Nintendo said they were going to reveal their new console at E3. Between then and E3 there was a TON of speculation and information about the new system. The gaming media and plenty of gamers that follow the industry knew from the beginning that Nintendo was making a new console, that was more powerful than the current HD systems, and had a controller with a screen.

So, how is it that when Nintendo unveiled the Wii U, the so called “professional” gaming media that had been covering it for months were suddenly confused about whether it was a new system? They weren’t. All the articles about the “confusion” were clickbait, plain and simple. This whole idea that an addon could somehow make the Wii support HD graphics, transmit video wirelessly to a controller, and support a custom version of Blu-Ray discs is completely idiotic.

It was never even a possibility, and it doesn’t take a tech expert to figure this out. These were “respected” gaming journalists, they knew it wasn’t an addon. They acted completely unprofessionally just to get some hits for their sites. These articles, completely devoid of facts, are largely to blame for the consumer confusion that followed. When you have the media pushing things that they know are false, it starts getting in the minds of casuals that don’t follow things closely.

The media were even reporting on “Nintendo’s new HD system” before Nintendo even confirmed it would be shown at E3. There was absolutely no confusion, it was opportunistic clickbaiting.

Now, Nintendo isn’t completely blameless, they could have marketed it better (or used a better name.) But, the media pushed the confusion agenda on their own. And the constant negativity never stopped from the minute it was unveiled. The media has been trying to kill the Wii U and push the usual Nintendo should go third party nonsense for years. This is a never ending story for the media, they twist things around, misreport things said by Iwata, and completely make things up.

If they stuck to the facts instead of making up a narrative about being confused, the better press coverage would have helped the system. But facts don’t bring in the clicks, they follow the Fox News method of sensationalist bullshit and spinning everything as negatively as possible. It’s pathetic, and unprofessional.

 

Wii U: Two Years of Negative Brand Momentum
findings by Emily Rogers at NotEnoughShaders.com

 

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I don’t really care enough to learn about how the misinformation works — such as looking at what companies sponsor these articles and how relevant these companies are to Nintendo’s competitors (namely Sony and Microsoft), etc. I simply do not have any incentive to care, lest I’d be employed by Nintendo. I just care to show that indeed, patterns reveal that a business model of “Nintendoom” does, in fact, take effect.

…Probably since 1889.

 

Let me first say that I would like to refrain from commenting on individual cases. On the other hand, it is true that there are some Internet sites and certain media who have written stories about Nintendo as if they were official when, in reality, they did not come from any official sources such as interviews or announcements, nor were they confirmed by the company. My words are sometimes taken out of context, rephrased in a way that sounds offensive, and then reported as if those were my exact words. We look at the influence and the content of any article and media, and when we feel that it could potentially spread misleading information (on a wide scale), then, as other companies do, we sometimes decide to communicate on our official website and Twitter account that what the article in question claims is nothing that the company has officially announced. In this sense, we are proactive with regard to information that, if left unattended, could affect us in an extremely negative way.

On the other hand, what people say on the Internet is simply beyond our control. There have certainly been instances where we felt very sad or frustrated, but reacting to every single piece of information could in fact contribute to spreading it further. We take action when we feel that a certain piece of information could affect us or our shareholders in a negative way.

We have Nintendo Direct, our official Twitter account and our official website to communicate our messages to our consumers directly. An increasing number of people are watching videos on the Nintendo eShop, which is a virtual shop where people can purchase new games and find new information. In fact, the most popular way to watch Nintendo Direct is through the Nintendo eShop as opposed to watching it live on computers. As you can see, we now have more ways to directly reach out to consumers, and by communicating our messages in a genuine manner, I think that we can make sure that inaccurate and ill-intentioned reports will not become too serious an issue.

 

– Satoru Iwata, President of Nintendo
Source: Nintendo JP.

 

 

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